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Best Practices for Video SEO

Are you optimizing your video content for SEO? Review these strategies and resources for the best practices for video SEO.

 

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by Kristan Bauer in Basic SEO, Content
SEO for video content

6 Tips to Optimize Your Videos for SEO

Video SEO can be a valuable resource if it is leveraged correctly. From effective titles to well-researched keywords, there are a variety of ways to make your video content stand out. In this short video, I review strategies to keep in mind when optimizing your videos for SEO.

Here’s a summary of general on-site SEO best practices to follow for video content:

  • Ensure that each video has a unique HTML page (unique URL for each video) on your own website
  • Include the video transcript (if possible) or at least 1-2 paragraphs of unique content summarizing the video
  • Create a relevant and unique URL, title tag, meta description and h1 heading tag (use the term “video” clearly throughout these SEO elements, including your video thumbnail image)
  • Use video object Schema.org structured data markup (http://schema.org/VideoObject) if possible
  • Create a video XML Sitemap (specifically for video content) and submit to Webmaster Tools (both Google Search Console and Bing Webmaster Tools)
  • Make sure video content is discoverable through internal linking networks throughout your sites, such as landing pages and navigation if relevant

Other resources mentioned in the video:

Video structured data:

Video XML Sitemaps:

Google video best practices:

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